As physical product brand founders and BIPOC business owners, we know first hand how difficult it is to launch a product at retail, let alone get a retail buyer's attention (all while running your products business). From branding, to product development, sales / marketing, fulfillment and finance - there are so many details in running a product business. That is why we created: THE RETAIL COMMUNITY
We have 20+ years experience in CPG, sales and marketing at big box, online to boutique retailers to include:
WHAT WE OFFER AT TRC
EDUCATION
Retail and wholesale educational courses, tools and resources all relevant to physical products and CPG. Topics include: wholesale 101, branding, product lifecycle management, manufacturing, sales and marketing, finance, and fulfillment.
PODCAST
The Retail Community podcast series hosted by CPG experts, Chrissy Cabrera and Fernanda Gomes featuring guests and topics all about retail buying, wholesale, entrepreneurship and more.
COMMUNITY
A community all about wholesale and retail for CPG and physical products. This includes social, email and events. Join us today!
MEET THE TRC TEAM
Chrissy Cabrera
Hi! My name is Chrissy Cabrera and I am co-founder and instructor at The Retail Community. Along with TRC, I am an award-winning brand founder, product manufacturer, teacher, fulfillment expert. I have successfully launched and have grown my brand at retail (online and brick and mortar). I hold a master’s degree in International Relations with experience as an adjunct faculty in Columbia, Maryland. US Veteran.
My expertise includes: Branding, Marketing, Sales, Retail, Wholesale, Cosmetic Manufacturing, Fulfillment, Inventory & Education.
Fernanda Gomes
Hi there! My name is Fernanda Gomes and I am co-founder and instructor at The Retail Community. I have developed and helped launch multiple award-winning CPG brands sold at mass and speciality retailers nationwide. A seasoned marketer and consultant, I have over 15 years experience in sales, branding, and advertising with a focus on the retail industry. US Veteran.
Expertise includes: Branding, Marketing, Sales, Media, Design, Retail, Wholesale, Product Management, Cosmetic Manufacturing, Fulfillment & Inventory Management.
"The knowledge and retail information I received from TRC truly made a difference in launching my brand in stores. Before TRC I didn't even know where to begin." - Lauren, Vibes Beauty
"TRC got to the heart of the matter. They helped me see ways forward when I was stuck. They really listen, draw from their relevant experiences, and offers actionable guidance. Because they are founders and business owners, they get it. If you want to get your product onto retail shelves and don’t know where to start or are stuck, I highly recommend reaching out to TRC!" - Nora, Brand Owner
